Friday, August 15, 2008

Freedom from Business as Usual??

I saw a youtube still while looking over the latest Dell news and the image behind the speaker was a slogan "Freedom from Business as Usual" which is totally ironic... way to go Dell.

As far as most consumers can see, it is "business as usual" at Dell, in other words, good luck with your computer should it fail... "Freedom from Business as Usual" would be a relief but is highly unlikely given that it has been a few years now since Michael Dell retook the helm and set about steadying the sinking ship... Perhaps he should focus on Dell instead of Newcastle.

The real issue this week though is harder to find... it involves the new line of laptops which promise 19 hours of use for the chronically connected or "digital nomads" as Dell refers to them. Problem is the battery only lasts 10 hrs... to get the full 19 hours you need an add on that attaches to the laptop! Dell doesn't even tell you that in the press release except in the "fine print" which never seems to make it in to the consumer conscience. something most companies already understand!

A reasoned explanation of battery life as it applies to Dell products can be found here, now when it comes to truth, who should I believe? Dell, who are on record for fraud and many other serious examples of consumer abuse, or the guy who wrote the battery article, who as far as I know is just a nerd with no axe to grind?

Real busy? Always using your laptop on the go? Need 19 hours of battery life?

Buy a spare battery.

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